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Search Engine Optimization and Its Types
Search engine optimization (SEO) is the way of improve the volume and quality of traffic to a web site from search engines. Search engine results pages (SERP) is a search results in a search engine for a particular keywords. Normally when site holds a good position in a search, the more searchers will visit that site and subsequently better is the rank. Site’s rank in search engine also upgrades by the time and its content in the site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search.
The SEO can also refer to “search engine optimizers” or “Search Engine Optimizician”, terms adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.
As a marketing point of view for increasing a site’s relevance, SEO understands how search algorithms work and for which keyword search for. SEO work includes a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing.
Other, most important effort is adding unique content to a site, ensuring that content is easily indexed by search engine , and making the site more appealing to users. Designer, content writer & Search engine optimizer plays important role to get a web site recognized. Google categorized SEO mainly in following ways:
Black Hat: techniques or tactics which have been defined by Google as in violation of the Google “Quality Guidelines” The Black Hat label applies to those methods specifically mentioned in the “Guidelines”, other methods and/or tactics or circumstances mentioned by Matt’s others’ blogs, or just about anywhere anyone from Google says anything that strongly suggests Google took action against a site for some specific reason. Black Hat SEOs know what they are doing is defined as BAD, and do it anyway for specific reasons (not usually including “get banned”). I like to think of Black Hat SEOs as opportunists. They see an opportunity to gain, and take it, managing the associated risk. Please don’t confuse ignorant SEOs with Black Hat SEOs… the ignorant ones are those who execute on Black Hat (evil) tactics without managing the risks (either out of ignorance or folly doesn’t matter to me here).
White Hat: techniques or tactics which can be defended as NOT being contrary to the spirit of Google’s expressed quality desires, by citing Google’s own published guidelines, Matt Cutts’ blog posts, or comments posted in other places, or just about any other Google communication. I like to refer to White Hat SEOs as “conservatives” of the SEO world… where things are viewed as BLACK or WHITE (GOOD or BAD), and the letter of the Google god is taken verbatim as TRUTH. Yes, there is a bit of a timeline problem with that approaches (if Matt said it was bad in 2002, is it still bad?) but that’s just the tip of the White Hat iceberg.
Grey Hat (or Gray Hat): Since the color gray is between black and white, logically Grey Hat SEO sounds like a label for the middle ground. But it’s not. Because White is pure white and grey is a shade of black, we have confusion. Some say Grey Hat is NOT White Hat and is just a shade of Black Hat. So let’s step away from the color wheel and define Grey Hat as the practice of tactics/techniques which remain ill-defined by all that published material coming out of Google, and for which reasonable people (not White Hat SEOs, mind you, but “reasonable people”) could disagree on how the tactics support White Hat
Web Marketing India is an India based Affordable Search engine optimization (SEO) Consultant located at Pune India, provides complete web marketing solutions which include Internet Marketing Services and Search Engine Optimization (SEO). To know more contact http://webmarketingindia.net
